I’ve just rebuilt my entire business around Rainbow Fluorite

I just rebuilt my entire business around this one crystal.

know it sounds quite dramatic, but believe me when I say it was long overdue.

Somewhere along the way over the past few months / year, my precious business stopped feeling like my business. I let the outside noise dictate how my business should look, how it should feel, how I should talk, and I let it all drown out the quiet truth of what actually felt right for me.

I listened to the pressure, the expectations, the “algo-loving” formulas, and the endless advice that never quite fit, no matter how much I tried to make it.

And the more I tried to make it fit, the further away I got from my heart-led business that I’d built over the past 8 years. The spark became dulled.

The joy dimmed. Everything felt heavy and complicated, when it used to feel gentle and alive.

So every evening through November I started sitting with my rainbow Fluorite. No fluffy rituals, just me and my crystals and a moment to breathe. There wasn’t any plan, or end goal, I just needed space to find my centre and calm, and to create enough silence so that when my soul spoke, I was able to listen. I reflected on my journey with my spiritual coach and journalled on some prompts that she shared with me. And this stillness reminded me of how my business used to feel before I tried to mould it into something that wasn’t mine, and how much I’d drifted away from the way I wanted my business to feel.

This crystal has always held clarity for me in the moments when I’ve needed it the most, but this time it nudged me in a different way. It reminded me that my  business was never meant to be loud. It was never meant to be built on pressure over trying to crack and algorithm that’s never meant to be cracked (because it’s a fricking robot!). It was meant to be built on compassion, feeling, connection and quiet understanding. All the things that really matter to the women that I support.

It brought back the memory of customers who ask for support, messages from women who needed a little clarity, and those small moments of “YES! This is exactly what I’m meant to be doing!”

This gorgeous Rainbow Fluorite brought me back to that. Not with a “lightening bolt” moment, but with small breaths of truth until I finally heard myself again.

Rebuilding these things hasn’t been dramatic. It’s been more like letting the noise fall away so I can hear myself again. My beautiful, kookie, younger self who was silenced yet again and made to think her knowledge and vibe didn’t matter, and that she didn’t know her stuff, and people who didn’t know my business knew more than her.

So for the past few weeks I’ve been unravelling the noise, peeling back the layers that never belonged to me in the first place and letting the heart of my work rise back up to the surface.

The lived experiences, the real, gentle magic that started this whole path in the first place.

And already, returning to the heart of my business feels lighter than anything I’ve done in a long time. It’s feeling like my business can breathe again, and that’s before I’ve even put anything into action!

Sometimes clarity arrives in the most simplest moments, and for me, it was within this one piece of Rainbow Fluorite.

So what can you expect from this journey going forward?
I close for Christmas on the 15^th of December, and things will slowly start to be reshaped from then.
A lot of things will be happening behind the scenes or in areas you’ll not really see. I’ll be taking the time while we’re closed to rebuild not just certain areas of my business, but within myself, too.
And for the first time in 8 years, my shop will be taken offline and slowly rebuilt with a whole new look and a truer vibe. And this will take time because I want it to be aligned with what truly matters, which is why I can’t give you a re-opening date right now, because there’s so much to do, and I need to not rush something so delicate.

So from 27^th December, the shop will vanish completely for maintenance. The blog and everything else will still be there for you to read, but the shop won’t be accessible. We’ve had a few issues on the site for a while, and so a little tinker was always on the cards. But I need to take it up a notch. Removing everything and having a complete blank page will make this a lot easier, and quicker.

My socials will obviously be taking a step back whilst I not only work on my website, but also work on myself, and nurture my kookie little soul, and to do that I need to not be in the rat-race that is tick-boxing how I speak for a robot, and subconsciously absorbing words from people who don’t really know the first thing about my business, but making me feel like I’m not good enough and my words aren’t good enough. I need to undo all that damage, and I can’t do that if I’m on socials.

The 27^th December is in my planner as “Burn it down” day, but cause that’s how it feels when I think about all that’s needing to be done. I’m a different person to who I was when I first started this business 8 years ago. There are parts of this business that have become muddled due to the “guidance” of others. And so to grow, I need to start fresh. Lay new soil and plant new seeds etc etc. My business will still be my business… it’s like the same tree, just re-potted so it can have more space to breathe and flourish (my therapist says I love a good metaphor lol).

I’ll update you all on my progress as I go along, and will let you know once the shop is up and running again. It may take a while, but I promise I will be back before you know it.

Wishing you a fabulous end to 2025, and thank you for being here and walking this crazy path with me, whether you’re a customer or a reader, I appreciate your company.

Love and laughter,
Kate xx